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Maison Sarah Lavoine sets up shop in Brussels


Published on Monday, May 15, 2023

For twenty years, Maison Sarah Lavoine has been coloring French interiors with its distinctive style.
After opening outlets in Paris, Lille, Bordeaux and Nice, Maison Sarah
Lavoine crosses the border to Belgium. It was in the heart of Brussels that she
chose to open its first international boutique.


This is a major first for Maison Sarah Lavoine: the design and ready-to-wear brand has
brand set up shop in Belgium, and more specifically in Brussels: "Entering the Belgian market is an important step, an accomplishment. Belgium continues to make its mark
the history of design and architecture. We're very proud to be able to cohabit with the big names, and approach this installation with humility.


The choice of district was a long one. Far from the obvious location on avenue
Louise, Sarah Poniatowski had in mind the commune of Ixelles, and more particularly the Place Georges Brugmann for its century-old architecture, its proximity to artisans
antique dealers and gallery owners. "This 'village in the city' spirit particularly appealed to me.
This Brussels pied-à-terre is an opportunity for us to offer our customers a more immersive experience of our world.


In this 92 m2 showcase, the decorator's talent as a colorist is fully expressed. The
The unusual volumes of this long space are highlighted by a warm, contemporary blend of contemporary blend of Chinese Tea, Honeysuckle and Almond. Essence sideboard,
Noto mirror, Bozzolo armchair, Léo footstool and Sicilia tableware: the objects and pieces of furniture that have made the brand such a success are now within sight and touch
of all Brussels residents.


This is the 17 th boutique for the brand, which opens an average of two new stores a year.
Present in some twenty countries through its network of retailers, Maison Sarah Lavoine
distills its style throughout the world. Most of its sales are generated in the retail sector.
sales of 25 million euros are of course generated in architecture, but also in digital
wholesale, and on the growing contract market. It has to be said that the elegant
made mainly in France and Europe.
seductive.


The new Maison Sarah Lavoine boutique is located at 8, place Georges Brugmann, in the
in the Ixelles district of Brussels (Belgium).

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Maison Sarah Lavoine

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